What does “E=mc2” mean to you? Nothing. You are most likely in that 99% of humanity that is absolutely clueless about it. Why do so many software/techie types, mostly profoundly ignorant of science, feel compelled to get physicsy without putting in the effort to try and understand it? Does name-dropping “Einstein” give some impression of intelligence or even interesting-ness to your readers? Perhaps you should start with “F=ma”, or even Newton’s First Law?